The excellence and uniqueness of Brazilian Design, translated to the Global Market
Credit: Yankatu archive
Business Model
Our methodology is based on generating a fashion business model focused on premium and luxury wholesale, which covers all stages of the product life cycle, from the initial collection development study to the final delivery of products.
Our process includes a detailed analysis of the current business model, the development of a personalized strategy, detailed planning, and the efficient execution of promotional activities. We closely monitor each phase of the project, guaranteeing exceptional results and client satisfaction at every stage of the process.
Strategic consulting
Strategic marketing and sales intelligence for brand development in new markets: Our specialized team conducts a comprehensive analysis of the global market and each brand's moment, identifying growth opportunities and developing tailor-made strategies to position your brand successfully in new markets.
International Marketing & Communication Department
Branding
We adapt your brand's communication to the international market, creating a solid and relevant identity that resonates with global consumers.
Marketing and Communication
We develop comprehensive marketing plans and implement effective communication campaigns to increase your brand's visibility and appeal in the international market.
Credit: Lenny Niemeyer archive
Trade and Sales
Commercial and Sales Channel Strategy
We define the ideal distribution channels and implement strategies to maximize sales opportunities, guaranteeing your brand's commercial success.
We have a highly qualified sales network. The sales professional will be selected based on each brand's growth strategy, distribution channels, and pre-defined geographical territories.
Trade Activations and Special Events
We create and produce exclusive events that increase the visibility of brands and connect them with the main players in the fashion industry internationally.
Meet the Team
Métier Tropical offers a unique combination of expertise in branding, marketing, sales and international fashion strategy. This expertise is supported by a network of highly qualified and experienced professionals, as well as an extensive global network of international suppliers and buyers. Our personalized, client-focused approach ensures exceptional results and a high-quality consultancy service.
Business
Fundadora / Empreendedora Criativa
Dani Russo
Líder de marketing e vendas com mais de 20 anos de experiência em marketing e comunicação.
Suas principais funções incluem a de Lider Global de Marketing e Comunicação na Wolford Omnichannel e na Bally Wholesale. Dani gerenciou equipes globais e multiculturais, andministrando e entregando projetos em mais de 30 países.
Advisory Board Member
Elena Sakuda
Especialista em matérias-primas, técnicas artesanais e controle de qualidade.
Sócia Fundadora da distribuidora internacional de tecidos de luxo Sakudasilk.
Advisory Board Member
Jiawa Liu
Diretora de Criação Digital - Criação de conteúdo, mídia social e experiências digitais. Ex-editora da Harper's Bazaar e da Vogue, fundadora da agência de produção Beige Pill, Perfis Instagram @beigerenegade e @minimalstreetstyle
Creativity and Marketing
Diretor de Criação & Branding
Marco Russo
Mais de 15 anos de publicidade, ganhou diversos prêmios internacionais com campanhas inovadoras enquanto residia em NY, Berlim e São Paulo.
Consultora de Marketing
Clara Mattioli
Consultora Italiana radicada na Austria, vasta experiência em marketing e comunicação de moda e esportiva, passou por grandes marcas como Adidas, Head, Triumph, Wolford e Juventus, especialista em cobranding e lincensing.
Editora de Vídeo
Sara Dicorato
Editora sênior nas maiores agências de publicidade de Milão, trabalhando para marcas de moda, beleza e automotivas por mais de uma década.
Editora Cultural
Clarisse Mantuano
Especialista em Comunicação sobre Cultura e Diversidade Brasileira - Jornalista, produtora, cineasta, diretora artística e cultural brasileira radicada em Portugal.
Consultor de Imagem de Marca e Projetos Especiais
Nicola Diana
Professor das universidades PoliMi e Marangoni, ex-executivo de Visual Merchandising da Bally, Santoni, Philip Plein, entre outras.
Consultora Trade Marketing & Produção
Zsanett Judak
Profissional com 8 anos de experiência em gestão de projetos de marketing em empresas de Moda e Design, como Graff, Wolford and Triumph.
Consultora de Imagem e Estilo
Lucy Penaforte
Stylist Brasileira radicada em Milão, especialista em comunicação e Styling de moda, sua experiêcia passa por grandes agências PR & Styling em importantes E-commerces de moda internacionais como Antonia Milano e Net a Porter
About Métier
Mission
At Métier Tropical, we believe in the transformative power of fashion and its ability to connect cultures and people around the world. With a passionate vision for the excellence of Brazilian design, our goal is to bring the best of national fashion to the international market, while driving the growth and appreciation of the Brazilian creative and authorial industry.
Vision
Métier Tropical will give new meaning to the way Brazilian culture and fashion are being presented internationally, celebrating cultural diversity and authorial techniques. It will position the Brazilian creative industry of excellence in the most prestigious retail outlets in the world, showing our history to the global consumer, through original and ancestral references.
Sustainability
In addition to the brands' design, authenticity and high quality, we carefully evaluate the sustainable path of our partners. Our main attention goes to:
Productive chain
Suppliers, raw materials, transparency and Innovation
Environmental impact – preservation and ancestry, recycling and upcycling
Social responsability
Fair wages and working conditions, investment in employee education and training, promotion of diversity
Values
• Positivity
• Diversity
• Excellence
• Originality
• Creativity
• Sustainability
