The excellence and uniqueness of Brazilian Design, translated to the Global Market
Credit: Yankatu archive
Business Model
Our methodology is based on generating a fashion business model focused on premium and luxury wholesale, which covers all stages of the product life cycle, from the initial collection development study to the final delivery of products.
Our process includes a detailed analysis of the current business model, the development of a personalized strategy, detailed planning, and the efficient execution of promotional activities. We closely monitor each phase of the project, guaranteeing exceptional results and client satisfaction at every stage of the process.
Strategic consulting
Strategic marketing and sales intelligence for brand development in new markets: Our specialized team conducts a comprehensive analysis of the global market and each brand's moment, identifying growth opportunities and developing tailor-made strategies to position your brand successfully in new markets.
International Marketing & Communication Department
Branding
We adapt your brand's communication to the international market, creating a solid and relevant identity that resonates with global consumers.
Marketing and Communication
We develop comprehensive marketing plans and implement effective communication campaigns to increase your brand's visibility and appeal in the international market.
Credit: Lenny Niemeyer archive
Trade and Sales
Commercial and Sales Channel Strategy
We define the ideal distribution channels and implement strategies to maximize sales opportunities, guaranteeing your brand's commercial success.
We have a highly qualified sales network. The sales professional will be selected based on each brand's growth strategy, distribution channels, and pre-defined geographical territories.
Trade Activations and Special Events
We create and produce exclusive events that increase the visibility of brands and connect them with the main players in the fashion industry internationally.
Meet the Team
Métier Tropical offers a unique combination of expertise in branding, marketing, sales and international fashion strategy. This expertise is supported by a network of highly qualified and experienced professionals, as well as an extensive global network of international suppliers and buyers. Our personalized, client-focused approach ensures exceptional results and a high-quality consultancy service.
Business
Founder & Creative Entrepreneur
Dani Russo
Marketing and Sales leader with more than 20 year experience in Marketing & Communication.
Key roles include Global Head of Marketing and Communication at Wolford and Bally. Dani has managed global, multicultural teams, managing and delivering projects in 8 geographical regions and more than 30 countries.
Advisory Board Member
Elena Sakuda
Specialist in raw materials, artisanal techniques and quality control.
Founding partner of the international luxury textile distributor Sakudasilk.
Advisory Board Member
Jiawa Liu
Digital Creative Director - Content Creation, Social Media and Phygital Experiences. Former editor of Harper's Bazaar and Vogue, founder of production agency Beige Pill.
Creativity and Marketing
Creative and Brand Director
Marco Russo
With over 15 years in advertising, he has won several international awards with innovative campaigns while living in NY, Berlin, and São Paulo.
Partnerships & MKT Consultant
Clara Mattioli
Italian consultant based in Austria, she has an extensive experience in fashion and sports marketing. Her experience includes major brands such as Adidas, Head, Triumph, Wolford, and Juventus, and she is specialised in cobranding and lincensing.
Video Editor
Sara Dicorato
Senior Editor at Milan's largest advertising agency, working for fashion, beauty, and automotive brands for over a decade.
Cultural Editor
Clarisse Mantuano
Communication specialist on Brazilian Culture and Diversity - Brazilian journalist, producer, documentary writter, artistic and cultural director based in Portugal.
Consultant of Brand Image and Special Projects
Nicola Diana
Teacher at PoliMi & Marangoni universities, former Visual Merchandising executive at Bally, Santoni, Philip Plein, among others.
Trade Marketing & Production Consultant
Zsanett Judak
Professional with 8 years of experience in marketing project management in fashion and design companies such as Graff, Wolford, and Triumph.
