AWAKE - Un'apoteosi brasiliana che ridefinisce il futuro della moda alla Settimana della moda di Milano

In settembre, Apex Brasile, con il supporto di ADN Reset e Métier Tropical, ha presentato con orgoglio AWAKE, una celebrazione immersiva della moda creativa e innovativa brasiliana presso la Terrazza Martini, in Piazza Diaz a Milano. Dal 18 al 20 settembre, durante l'iconica Settimana della Moda di Milano, AWAKE ha messo in mostra 20 stilisti brasiliani emergenti, offrendo uno sguardo senza precedenti ai modelli innovativi e socialmente consapevoli che stanno creando nuove tendenze globali.

Awake: una vetrina della genialità brasiliana nel design responsabile dal punto di vista sociale e ambientale.

AWAKE è destinato a diventare un evento di riferimento, che cattura la creatività dinamica e la ricchezza culturale della scena della moda brasiliana. I partecipanti sono stati affascinati dalle collezioni di 20 stilisti emergenti, ogni pezzo riflette lo spirito vibrante e l'innovazione all'avanguardia sinonimo di moda brasiliana. Ad arricchire l'esperienza, una presentazione multimediale con schermi multipli e mini-documentari ha ulteriormente immerso gli ospiti nelle storie che stanno dietro ai modelli e all'impegno degli stilisti per la sostenibilità.

Catarina Mina

Weaving Stories of Tradition and Modernity - Ceará

Catarina Mina is not just a brand; it’s a movement that honors the hands that craft each piece. Founded by Celina, a visionary designer and master communicator, the brand is a beacon of transparency and collaboration. Every bag carries with it the story of its maker, accessible through a simple QR code, directly connecting the consumer to the artisan behind each creation. For over a decade, Celina has led Catarina Mina with a deep commitment to sustainability, merging traditional Brazilian craftsmanship with contemporary design. Her collaborative approach breathes new life into age-old techniques, ensuring that each creation is not just a product but a piece of art steeped in history and innovation. This unique blend of creativity and responsibility is what sets Catarina Mina apart, making it a true trailblazer in the world of ethical fashion and sustainable practice.

Cura

Crafting Timeless Resortwear – Rio de Janeiro

CURA is a brand deeply rooted in the preservation of traditional Brazilian craftsmanship, seamlessly blending it with the elegance of contemporary resortwear. Each piece is handcrafted by skilled artisans in Maranhão, using natural materials like buriti palm fiber and onion skin dye, which are intrinsic to Brazil’s rich cultural landscape. CURA's commitment to sustainability is reflected in its use of eco-friendly materials and its support for local communities, ensuring that the art of handcrafting is not lost to time. The designs are more than just fashion —they are a living tribute to the artisans who dedicate their lives to keeping these ancient practices alive. CURA’s resortwear captures the essence of Brazil's cultural heritage, offering pieces that are both beautiful and deeply meaningful. By honoring these traditions, CURA ensures that the skills and stories of the past continue to thrive in the modern world, fostering a connection between heritage and contemporary style.

Mauricio Duarte

A Tapestry of Ancestry and Modernity - Amazonas

Mauricio Duarte brings a captivating narrative to São Paulo Fashion Week, weaving the ancient wisdom of his Amazonian ancestors with the pulse of contemporary urban life. Each piece he creates is a masterpiece of contrasts—raw, deformed cuts infused with the vibrancy of the rainforest and the harsh lines of the metropolis. His hands are his tools, stitching, painting, and molding fabrics into garments that speak of both history and innovation. Duarte’s fashion is more than clothing; it’s a bold statement that celebrates indigenous culture while embracing modernity. He is a pioneer in sustainable design, integrating ethical materials and artisanal methods that honor the environment and the people who inhabit it. Through his work, Duarte not only preserves the legacy of his forebears but also redefines what it means to be truly avant-garde and sustainable, as he creates “Canvases that clothe the body with affection”.

Leafy

The Art of Pure, Handcrafted Elegance – Santa Catarina

Leafy is a brand that stands firmly against industrialization, embracing instead the timeless art of handcraft. Each piece is a labor of love, created with nothing more than a needle and the purest yarn. The brand’s collections feature artisanal crochet made from hand-spun silk, dyed with organic pigments derived from nature. Crafted by a community of women in Garopaba, Brazil, Leafy’s garments are more than just fashion—they are a celebration of tradition, artistry, and the empowerment of women. By preserving the ancient art of crochet, Leafy ensures that this delicate craft continues to thrive in a world increasingly dominated by mass production. Each piece is a testament to the beauty of simplicity and the power of hands to create something truly extraordinary, honoring both the women who craft them and the natural world that inspires them.

Alina Amaral

The Art of Rebirth through Fashion - Alagoas

Alina Amaral’s creations are a testament to the beauty of transformation. Embracing the principles of slow fashion, Alina infuses her designs with the textures and memories of the past, reimagining them for the present. Her work is characterized by a bold deconstruction of traditional embroidery, where asymmetry and unexpected volumes create a sense of dynamic movement. Alina’s commitment to sustainability is unwavering—each collection is a dance of recycled and upcycled materials, woven into a tapestry that honors both the old and the new. The result is fashion that is not only visually striking but also deeply meaningful, as it carries with it the stories of the fabrics and the hands that crafted them. Alina Amaral’s fashion speaks to the soul, merging artistic innovation with a profound respect for history and environmental consciousness.

Flavia Aranha

A Celebration of Slow Living and Natural Beauty – São Paulo

Flavia Aranha’s designs are an ode to the slow, gentle rhythms of nature. Growing up amidst the tranquility of the countryside, Flavia developed a profound respect for the natural world, which is evident in every piece she creates. Her work is a harmonious blend of organic materials, natural dyes, and artisanal techniques, all woven together to create garments that are as beautiful as they are sustainable. Flavia’s fashion philosophy is rooted in “slow living”—a conscious rejection of fast fashion’s relentless pace in favor of a more deliberate, thoughtful approach to design. Her collections are a celebration of simplicity, where each garment tells a story of the earth and the hands that shaped it. Through her work, Flavia not only offers exquisite fashion but also invites us to reconsider our relationship with the world around us, blending aesthetic beauty with deep ethical consideration.

Marina Bitu

Preserving the Soul of Brazilian Craftsmanship - Ceará

Marina Bitu’s work is a vibrant tribute to the rich cultural heritage of Brazil’s Northeast. Her brand is a testament to the beauty of traditional materials like linen, silk, and cotton, which are transformed through skilled hands into garments that blend the old with the new. Marina’s commitment to sustainability is evident in her use of innovative materials like banana fiber and biodegradable plastic, which she incorporates into her designs with the same care and artistry as more traditional fabrics. Marina Bitu’s designs are not just fashion—they are a celebration of Brazilian culture, a preservation of tradition, and a bold step into the future of sustainable design that respects both heritage and the environment. Her work reflects a deep respect for the past while innovating for a more sustainable future.

Jordana Rocha

A Fusion of Tradition and Timeless Elegance - Bahia

Jordana Rocha’s brand is a celebration of the art of handcrafted jewelry, where each piece is a small treasure imbued with a sophisticated yet rustic charm. Born in the serene town of Jequeri, Minas Gerais, Jordana’s lifelong connection with emeralds— a stone that defines her brand’s DNA—shines through in her minimalist yet distinctively personal designs. Established in 2016 in Belo Horizonte and now based in the vibrant setting of Trancoso, Bahia, Jordana’s brand reflects a deep commitment to preserving traditional craftsmanship while embracing a contemporary aesthetic. Her jewelry, which has graced events like Milan Fashion Week and prestigious venues like Éden Being Boutique at Hotel Palácio Tangará in São Paulo, carries an international
allure. Beyond her collections, Jordana creates custom jewelry, crafting exclusive, one-of-a-kind pieces that speak directly to the soul of each client. Her collaboration with French artist Lucien De La Mersadiere further underscores her brand’s global reach and artistic vision.

Barbara Muller

The Art of Timeless Jewelry - Pará

Barbara Muller is a designer who elevates jewelry to an art form, weaving the rich narratives of Belém do Pará into each of her pieces. Her designs are inspired by the local flora, seeds, and plants, which she transforms into wearable art with a touch of surrealistic design. Crafted by skilled artisans using traditional techniques, every piece is a testament to Barbara’s commitment to quality and sustainability. Her jewelry is characterized by original designs that blend certified wood and recycled materials with precious metals, creating pieces that are both unique and responsible. Barbara’s partnership with YBY BANK ensures that all metals used are traceable through blockchain, providing transparency and reducing environmental impact. Her work is not just about creating beautiful jewelry; it’s about telling stories through craftsmanship, responsibility, and enduring elegance. Barbara Muller’s dedication to sustainability and innovation sets her apart, offering jewelry that is as timeless in its design as it is forward-thinking in its production.

Atelie TRANSmoras

Empowering Through Creative Expression – São Paulo

Atelier TRANSmoras is more than just a brand; it’s a movement that empowers the trans community through art and fashion. Founded by Vicenta Perrotta in 2013, Atelier TRANSmoras provides a creative space for LGBTQIA+ individuals to express themselves and showcase their talents. The atelier’s designs are a fusion of discarded clothing and innovative artistry, creating pieces that are both unique and meaningful. Atelier TRANSmoras’ commitment to sustainability goes beyond the environment; it’s about fostering social change and building a supportive community. Every piece of clothing is a testament to the atelier’s dedication to empowering individuals and creating a more inclusive world. By using fashion as a tool for social impact, Atelier Trasmora not only challenges conventional norms but also inspires a new generation of designers and activists committed to making a difference.

The Paradise

A Celebration of Maximalist Joy – Rio de Janeiro

Step into the world of The Paradise, and you are instantly transported to a realm of exuberance and freedom. Led by the dynamic duo Thomaz Azulay and Patrick Doering, the brand defies the constraints of minimalism, embracing instead a maximalist aesthetic that is as bold as it is joyful. Thomaz’s rich heritage in cultural and tropical avant-gardism, combined with Patrick’s meticulous eye for detail, results in prints that are nothing short of majestic. The Paradise is not just about fashion; it’s about creating a visual experience that celebrates diversity and challenges the norms. Beyond the surface, the brand is deeply committed to sustainability, using materials of controlled origin and promoting inclusivity in both design and business practices. The Paradise is a vibrant celebration of life, color, and creativity, with a conscience that balances exuberant creativity with responsible design.

Flavia Amadeu

Fashion with a Purpose – Federal District (Brasília)

Flavia Amadeu is a brand that exemplifies how fashion can be both beautiful and deeply meaningful. With a strong focus on promoting positive social and environmental impact, Flavia Amadeu’s designs are crafted in collaboration with small producers and artisans who rely on sustainable natural resources. The heart of Flavia Amadeu’s work lies in the Amazon rainforest, where rubber trees yield a vibrant, colorful material that serves as the foundation for the brand’s innovative creations. This unique material, known as FSA, is far more than just fabric; it represents a beacon of social innovation, empowering local communities while helping to preserve the rainforest. Flavia Amadeu’s jewelry and fashion pieces stand as a testament to the brand’s unwavering commitment to sustainability, demonstrating that true luxury is grounded in respect for both people and the planet. Every piece captures the essence of what it means to create fashion with a conscience, where beauty and ethics are seamlessly intertwined.

Alexandre Pavão

Crafting Iconic Versatility – São Paulo

Alexandre Pavão is a designer who refuses to be confined by categories. His journey began with a single handbag crafted during a SENAI course and has since blossomed into a brand that is synonymous with innovation and versatility. Pavão’s designs are instantly recognizable, particularly his iconic nylon bags adorned with carabiners and ropes—a visual DNA that has become a staple in Brazilian street fashion. But Pavão’s creativity doesn’t stop at accessories; his art extends to anything his imagination touches, from homeware to pet fashion. This boundless approach to design, coupled with his commitment to sustainability through the reuse of industrial materials, positions Pavão as a leader in the slow fashion movement. His work is a celebration of creativity without limits, where every piece tells a story of innovation and conscious design that transcends traditional fashion boundaries.

Murmaid

A New Life for the Forgotten – São Paulo

At Murmaid, the creative process begins with the discarded and the forgotten. Inspired by the beauty in what is damaged or old, the brand transforms these materials into something entirely new and unexpected. Through dyeing, embroidering, and reconstructing, Murmaid breathes new life into each piece, turning waste into art. The brand’s philosophy is one of conscious consumption and deep respect for the planet, where nothing is wasted, and everything is given a new purpose. Murmaid’s work is a powerful statement on the importance of sustainability in fashion, reminding us that even the smallest scraps can be reborn into something beautiful and valuable. The brand’s commitment to upcycling and material reuse challenges conventional norms and offers a refreshing take on what fashion can and should be—creative, sustainable, and deeply respectful of our environment.

Maria Pavan

A Symphony of Modern Knitwear – Rio Grande do Sul

Maria Pavan’s knitwear is a harmonious blend of beauty, comfort, and exclusivity. Located in Porto Alegre, the brand utilizes state-of-the-art machinery to craft garments that are as innovative as they are elegant. Each collection is inspired by the sophistication of Maria Pavan’s clientele, who value the attention to detail and the uniqueness of each piece. The designs reflect a perfect balance between modernity and classic style, ensuring that each garment is both on-trend and timeless. Maria Pavan is committed to sustainability, employing advanced knitting techniques that minimize waste and upcycling materials wherever possible. The result is knitwear that is not only luxurious but also responsible, offering a refined elegance that is as conscious as it is beautiful. Each piece is a testament to the brand’s dedication to creating fashion that is both stylish and sustainable.

Dindi

A Vision of Contemporary Elegance - São Paulo

Dindi is where the vibrancy of Brazilian culture meets the sophistication of modern design. The brand’s eyewear is more than just a fashion accessory; it’s a statement of individuality and elegance. Inspired by the rich colors and forms of Brazil’s natural landscapes, Dindi’s designs play with transparencies, collages, and provocative shapes, creating frames that are as unique as the people who wear them. Every pair of glasses is crafted with meticulous attention to detail, ensuring a perfect balance of form and function. Sustainability is at the heart of Dindi’s philosophy, with the brand sourcing new acetate from Italy, made from cotton cellulose. During the production process, every piece of cut acetate is reused to create new sheets, leaving no factory waste behind. Dindi’s eyewear is not just about seeing the world—it’s about seeing it with style, confidence, and a deep respect for the environment, blending aesthetic excellence with environmental consciousness.

Augusta

The Pinnacle of Sustainable Couture – São Paulo

Augusta is where haute couture meets eco-conscious innovation. This atelier brand is dedicated to the art of tailoring, creating ultra-limited pieces that are as sophisticated as they are sustainable. Each garment is a work of art, crafted from vegan, biodegradable, and recycled materials sourced locally. Augusta’s commitment to sustainability extends beyond the materials; the brand collaborates with independent artisans and small family-run factories in Brazil, ensuring that each piece supports fair craftsmanship and traditional techniques. The result is fashion that is not only exquisite in its design but also in its integrity. Augusta’s creations are a testament to the idea that true luxury is not just about exclusivity but also about responsibility. Every piece reflects the brand’s dedication to preserving craftsmanship while pushing the boundaries of sustainable fashion.

Min

The Essence of Minimalist Elegance – Rio de Janeiro

Min RJ is a brand that distills fashion down to its purest form. With a focus on minimalist design and conscious living, Min creates garments that embody the complexity of simplicity. Every piece is crafted with certified natural materials, carefully selected to ensure the highest standards of sustainability. Min’s designs are an exercise in restraint, where every detail is considered, and nothing is superfluous. This approach results in clothing that is timeless, elegant, and inherently sophisticated. Min RJ is more than just a brand; it’s a philosophy of mindful consumption, where quality and sustainability go hand in hand. The brand’s commitment to essential processes and refined finishes reflects a deep understanding of what true elegance means— simplicity that speaks volumes.

Lahara Brand

Redefining Beachwear with Sustainable Style – Rio de Janeiro

Lahara Brand, established in 2020, is a beacon of minimalist elegance in the world of beachwear. Drawing inspiration from fashion icons and the principles of slow fashion, Lahara creates garments that are both timeless and versatile. The brand’s commitment to sustainability is evident in its partnerships with local suppliers and its use of environmentally friendly materials. Lahara’s designs transcend the beach and pool, offering pieces that can be worn anywhere, at any time. With a youthful aesthetic that draws on the fresh vibes of the 2000s, Lahara Brand is redefining what it means to be stylish in a sustainable way. The brand’s focus on high-quality production and timeless design ensures that each piece is not only beautiful but also responsibly made, offering consumers a thoughtful and elegant approach to fashion.

Bela Brand

Empowering Women with Elegant Swimwear – São Paulo

Bela Brand, founded in the USA in 2016, is dedicated to offering swimwear that combines sophistication with modern design. The brand’s commitment to inclusivity is reflected in its wide range of sizes, ensuring that every woman can feel beautiful and confident. Bela Brand’s swimwear is not just about looking good; it’s about feeling good, with each piece crafted from high- quality materials that are both stylish and durable. The brand’s clean production chain is a testament to its dedication to sustainability, making it a leader in the movement towards more conscious fashion. Bela Brand is where elegance meets empowerment, offering timeless swimwear that is as fashionable as it is sustainable. With its attention to detail and commitment to quality, Bela Brand ensures that every piece is a perfect blend of style, comfort, and ethical production.